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  Introduction to What Is Performance Marketing Table of Contents Introduction to What Is Performance Marketing What Is Performance Marketing? How It’s Different from “Regular” Marketing Why Brands Are All-In on Performance Marketing You stop wasting money You learn what your audience actually wants It scales with your business Partners are incentivized to win Real Examples: Not Theory—Actual Campaigns That Worked Example 1: The Yoga App That Paid Only for Sign-Ups Example 2: The B2B SaaS That Used LinkedIn Like a Sniper Example 3: The Cookie Company & Its Food Blog Army How to Build a Performance Marketing Strategy That Actually Works Start with the action Choose your battlefield wisely Test like your business depends on it (because it does) Track like a detective Optimize weekly—not monthly Mistakes I’ve Made (So You Don’t Have To) 1. Don’t ignore your funnel 2. Beware of “vanity partners 3. Creative fatigue is real Choosing the Right Help The Truth About the Future Final Tho...